About Suzannah
Creating the impossibly beautiful
We are devoted to craftsmanship and design that feel timeless yet unexpected. Our work is guided by a belief that true beauty lies in precision, care and imagination. Each piece is created with a commitment to excellence and a respect for the women who wear it.
Suzannah Crabb has spent over twenty-five years in the fashion industry as a designer, stylist and trend forecaster. Inspired by iconic silhouettes of the past, she translates classic references into contemporary designs for today’s modern woman.
For more than a decade, Suzannah has had the privilege of dressing members of the British Royal Family, as well as acclaimed actors and public figures, including Dame Helen Mirren, Emma Watson and Olivia Colman CBE.
Recent commissions include the bespoke coat dress worn by Catherine, HRH The Princess of Wales, for the launch of HMS Glasgow; the couture embroidered coat dress created for the state funeral of HM Queen Elizabeth II; and the bespoke gown worn by Sophie, HRH The Duchess of Edinburgh, for the coronation of King Charles III.
"Why, sometimes I’ve believed as many as six impossible things before breakfast!" - The White Queen, Lewis Carroll's 'Through the Looking Glass, and What Alice Found There'
Style
The Timeless Sublime
Nothing beautiful should ever be lost – so our founder Suzannah believes. She has always been enchanted by the classic looks of the last 100 years. That’s why, when she set up Suzannah London in 2006, she made it her mission to reimagine those timeless fashions through flattering modern cuts and sublimely beautiful and innovative fabrics. She wanted every single piece to be an investment in enduring beauty to be passed on from generation to generation.
And that’s exactly what Suzannah has done – for customers of all kinds, from mothers to future monarchs. She’s created celebrated outfits for famous formal occasions and moments in modern history, and regularly dresses the younger members of the British and European Royal families, as well as A-list celebrities and distinctive members of society worldwide.
Suzannah is also called upon to advise on appropriate head-to-heel dressing for special occasions, state visits and royal occasions, working with distinct members of society from across the globe. Suzannah collaborates with the best in both British millinery and shoe-design to create en pointe appropriate looks.
Her outfits are regularly featured in the fashion press, including British Vogue, Tatler, and Country & Townhouse, and are often chosen by the fashion editors to wear to prestigious weddings, racing meets and film premieres.
What matters most to Suzannah and her team however, is hearing from whomever wears her pieces– about how it made them feel and what it means to them each time they put it on.
So please do always let us know.
Feel
A Dream to Wear
A beautiful dress is only truly beautiful if it’s as gorgeous and flattering to wear as it is to behold. That’s why Suzannah and her team work endlessly to create the ultimate fit and feel for every single piece – and when you’re investing in luxury, how it feels and how it makes you feel on the inside is just as important as how it looks on the outside.
We make, remake and refine every prototype again and again to make sure the lines fall in the most flattering manner on the female form. It takes many days and many skills to get the cut as magical as possible, but we never give up until we achieve that.
We also work with the world's most prestigious Italian cloth mills, choosing all the threads and colours needed to bring to life the design that Suzannah has imagined and created from scratch. We use only the best luxury cloth, chosen for its heritage, beauty, aesthetic appeal and lasting performance – that way, we can make sure the piece you buy can be passed on and on over time.
Future
Forever Fashion
Because we create impossibly beautiful clothes made to be loved and passed on, we’re more aware than most fashion brands of the need to look after our beautiful planet for the sake of generations to come.
So while we are a ‘slow fashion’ brand that believes in the fair treatment of people, resources and the planet, we also want to create what we call ‘forever fashion’ – style so sustainable that it helps protect the planet we all share.
That way, we can continue to create timelessly sublime clothes that can be passed on for good. Find out what we’re already doing here.
Boutique
Tucked away in peaceful Marylebone behind the bustle and blare of Oxford Street and just a 5 minute walk from Marble Arch tube station, our Boutique is a fashion haven of cool elegance and welcoming calm. Our friendly staff are all trained and highly skilled professionals with a shared passion for – and knowledge of – styling and cut.
Come and browse our Suzannah Ready-to-Wear – we hold stock of UK sizes 6-18 – as well as beautifully coordinated millinery, shoes and bags. You’ll also find pieces from the two fashion collections we create every year, and several classic occasion-wear styles that run through the seasons.
While walk-ins are always warmly welcomed, we highly recommend booking a complimentary Suzannah Style Appointment in advance. This is especially advisable in the spring and summer months and on Saturdays, as without an appointment we may not have a fitting room immediately available for you. If you’d rather have a virtual appointment, we do those too.
Your appointment
To help us best prepare for your appointment, please let us know if you have an event, and which styles and sizes you wish to try. We will try our very best to have as many of the requested styles available, however as we do not hold huge quantities of stock we cannot guarantee all will be available to try at any given time.
All appointments will be spread out daily across allocated slots and are limited to a maximum length of 1.5 hours. Please aim to be punctual, and no earlier than 5 minutes before your appointment, as we will be unable to extend or bring your time slot forward if another client has an appointment booked.
If you prefer to drive into London and park. We recommend using the justpark.com website. You can find the local car parks to the boutique that are between 2 minute and 9 minutes walk from the boutique and cost between £8.50 and £22 for a full days parking.
You can reserve a car space by using this website which we have found to be very helpful and easy to use. There are also parking meters on Upper Berkeley Street, which is at the top of our street, New Quebec Street. These are activated by text or App.
Thank you so much for supporting our brand and the many businesses that we in-turn support.
With love, Suzannah xxx